Work / Case study 02 Sheet CS-00 / Cover

By Christian

A personal brand and portfolio for a Lagos content creator, built to stop the scroll.

In short

Problem

Creator portfolios are crowded and look alike, and this one had to hold fifteen projects, a work history and a full toolkit.

My role

Logo, brand system, design and development.

Outcome

A live portfolio that works as a brand, a CV and a pitch Christian can send to any prospective client.

Client

Christian Ekwensi

Industry

Personal brand

Role

Logo, design, development

Stack

Figma, custom WordPress theme

Year

2026

Status

Live, bychristian.cv

By Christian portfolio on laptop and mobile: Christian Ekwensi hero — Fig. 00Hero: the brand mark sets the rules for everything below

Sheet CS-01 / Brief and challenge The problem

The brief

Christian Ekwensi creates social content for B2B and B2C brands. He needed a portfolio that worked as both a brand and a CV: showcasing his posts, carousels and reels, telling his career story, and making it easy for new clients to reach him. The project started with his logo, which I designed first.

The challenge

Content creator portfolios are crowded, and most look the same. Christian’s site had to feel as bold as the content he makes, handle fifteen projects, a work history and a full toolkit without becoming a wall of thumbnails, and carry a career story that runs from data centres to design.

Sheet CS-02 / Key decisions 3 details

Built like the feed it showcases.

Three decisions that shaped the build: what I chose, why, and what it replaced.

Let the logo set the shape language

Decision

The chamfered corners of the logo became the shape of every card, button, image and badge, with Big Shoulders Display and Archivo in a numbered 00 to 07 section system.

Why

One rule, taken from the mark, makes a content-heavy site feel like a single brand.

Constraint

The logo came first, so the site had to grow out of it.

By Christian hero on laptop and mobile — Fig. D1Chamfered corners from the logo repeat across cards, buttons and images.

Make fifteen projects easy to browse

Decision

A filterable work grid, by format and by B2B or B2C, with video playing inline.

Why

Visitors want to see work like theirs first, without wading through everything.

Instead of

One long grid of thumbnails.

By Christian Selected Work grid with format and B2B or B2C filters — Fig. D2Filters by format and audience keep fifteen projects to the few a visitor cares about.

Navigate like an app

Decision

A mobile-first, app-style dock for navigation.

Why

The work lives on social feeds, so most visitors arrive on a phone with app habits.

Constraint

Built as a custom WordPress theme Christian can keep updating.

By Christian mobile views with the bottom dock navigation — Fig. D3The bottom dock keeps every section one thumb-tap away on mobile.

Sheet CS-03 / Outcome Measurement plan

A brand, a CV and a pitch in one.

A live portfolio that gives Christian a recognisable brand, a clear career story and a working showcase he can send to any prospective client.

Visit the live site

Measurement plan

This site is new, so instead of a number here is how success will be measured. The baseline is the first 90 days after launch.

MetricEnquiries through the contact form per month SourceForm entries WindowFirst 90 days after launch
MetricMost-filtered formats and audiences in the work grid SourceGoogle Analytics 4 events WindowMonthly
MetricVisits from links in his social bios SourceGoogle Analytics 4 referrals WindowMonthly

Sheet CS-04 / Ownership Who did what

My role

I did

Logo, brand system, type pairing, design, custom WordPress theme

Christian

His content (posts, carousels and reels) and his career story