Three recent builds. Each one starts as a drawing and ends as a site the client runs. Drag across each one to compare.
See all work
01 / Legal services
Problem
Visitors often don’t know what their legal problem is called, and the practice must run conflict checks before taking a matter.
Role
UX, design and development
Stack
Figma, custom WordPress theme, Gravity Forms
Year
2026
Outcome
A two-step intake that runs the conflict check before any sensitive details are shared, with fees shown at every decision point.
02 / Personal brand and coaching
Problem
One site had to tell her story, sell her programs, host the BADE Collective and capture leads without losing visual consistency.
Role
Design and development
Stack
Figma, hand-built Elementor
Year
2026
Outcome
A seven-page platform on one brand system, fully editable by the client, with lead capture built in from launch.
03 / Healthcare law and podcast
Problem
An attorney needed an authority site, and his podcast had to leave the outgoing production company’s hosting without breaking the feed.
Role
Website, podcast migration, monthly content
Stack
Figma, Elementor, Blubrry
Status
Ongoing monthly retainer
Outcome
The RSS feed and Apple and Spotify listings stayed intact through the move, and the monthly content pipeline has run since.
Every page starts as structure. Scroll to watch the EverydayLegal homepage go from wireframe to live site, and the decision behind each stage.
Stage 01 / Structure
Start with what happened.
The headline and intro describe everyday situations in plain words, so nobody has to know what their legal problem is called.
Stage 02 / System
A calm visual system.
Forest green, brass and warm paper, set in Hanken Grotesk. Quiet colour and plain type, because a nervous first-time visitor needs reassurance before anything else.
Stage 03 / Build
Clarity, then commitment.
One clear call to action leads to an intake that checks for conflicts before asking for sensitive details, and the fee is promised before any work begins.
Since 2022 I’ve designed websites and landing pages for business brokerages in Broker Lead Factory, Exponential Media’s business broker division. Each page is shaped by the client’s goals, then refined with A/B tests to turn visitors into leads.
See the broker sitesStage 01
Your goals, your audience and your copy. I read everything before I design anything.
Stage 02
Wireframes in Figma: page architecture, visitor paths and where every call to action sits.
Stage 03
A custom WordPress theme or hand-built Elementor, set up so your team can edit every page.
Stage 04
On-page SEO, analytics events and speed checks, then a handover so the site is yours to run.
I trained as a graphic designer, with a Professional Diploma in Graphic Design from Austin Peay State University, and moved into web design through e-commerce and creative direction. I also hold a Diploma in Sound Engineering.
From November 2022 to November 2025 I was director of web design at Exponential Media in the US, leading the design team and taking client sites from wireframe to launch. Today I work directly with founders and teams who want a site that is clear, fast and theirs to run.
2016
First Upwork contract. Freelance design for remote clients
2017
Web admin and graphic designer, Triple8Computers, Australia (remote)
2018
Creative director, Lagos; head of IT, Flexi Africa, Zimbabwe
2020
Long-term podcast and design retainers through Upwork, some still running
2022
Exponential Media, US: senior web designer from April, director of web design from Nov 2022 to Nov 2025
2025
Independent. Websites and podcast production for clients in the US, UK and Australia
Free resource
Northline landing page template
A free custom WordPress theme for home-service businesses running Q4 ads. Swap the logo, colours, copy and photos, then launch.
Writing
Notes on WordPress, security and SEO
Practical write-ups from real client work on WordPress, site security and search.
