See it in full
Every section, on desktop and mobile. Scroll inside each frame to see the whole page, or open the live demo.


What’s included
01
Multi-step quote form
Three short steps (service, timing and ZIP, name and phone) with validation. Every question, option and label is editable in WordPress.
02
Leads saved in WordPress
Every request lands under Leads with its status and a CSV export, and an email alert goes to the addresses you choose.
03
Spam protection
Honeypot, minimum fill time and a rate limit are always on. Cloudflare Turnstile is optional.
04
Ad tracking built in
GA4, Google Ads and Meta Pixel fields with lead and click-to-call events. UTM, gclid and fbclid are saved with each lead.
05
Every landing page section
24/7 bar, header with rating and call button, photo hero, trust bar, seasonal offer with live countdown, services, why us, how it works, reviews, financing, service area map, FAQ, final call to action, sticky mobile call bar and a thank-you page.
06
LocalBusiness schema
HVACBusiness structured data built from your settings, and merged with Yoast SEO when it is active.
07
Demo import and setup checklist
One click fills every section with demo content. A Site Editor role lets clients edit content and leads without touching settings.
08
Fast and lean
No page builder, no jQuery, about 35 KB of CSS and self-hosted fonts. The page can be fully cached.
In the downloadThe theme zip, full documentation, licence files and the Tailwind source for developers.
Get Northline free
Tell me where to send it. I’ll email you a link to confirm your address, and the download opens as soon as you confirm.
- 01Fill in the form
- 02Confirm your email address
- 03The download opens
Straight answers
Is it really free?
Yes. There’s no trial and nothing locked behind an upgrade. You get the full theme, the documentation and the source. The only paid part is ACF Pro, which you buy from its maker.
Can I use it for client sites?
Yes. Northline is licensed under the GNU GPL v2 or later, so you can use it on as many sites as you like, including client sites, and modify it. The fonts are under the SIL Open Font License.
Do I need coding skills?
No. You install the theme and plugins, import the demo and edit every word and image in normal WordPress fields. You’d only need code (Tailwind CSS) to change the design itself.
Why ACF Pro?
Every section, list and settings page is built with ACF Pro fields. That keeps the theme fast and free of page builders. Repeaters and options pages are ACF Pro features, so the free version is not enough.
Can I use it for plumbing or roofing?
Yes. The layout works for any local service business: swap the copy, services and photos. The built-in structured data is set to HVACBusiness, so a developer may want to change that type for other trades.
Do you offer support or setup?
The theme is free and provided as is, with full documentation. If you’d like it set up for your business or a client, or need a fully custom build, I offer that as a paid service.
