Sheet CS-01 / Brief and challenge The problem

Brief and challenge

The brief

Neal Goldstein, a healthcare attorney and host of the Group Practice with Neal Goldstein podcast, needed a foundation website establishing his authority, and a reliable monthly system turning raw recordings into podcast episodes, YouTube episodes, LinkedIn articles, curated clips and performance reports.

The challenge

The site had to feel established from the first visit. The harder problem was invisible: the podcast lived inside the outgoing production company’s Blubrry account. It had to move to its own account without breaking the RSS feed or the Apple and Spotify listings, with access and credentials untangled first.

Sheet CS-02 / Key decisions 3 details

Build once. Deliver every month.

Three decisions that shaped the build: what I chose, why, and what it replaced.

Move the show without breaking the feed

Decision

Separate the podcast into a standalone Blubrry account and rebuild publishing through Blubrry and WordPress.

Why

Listeners and directories follow the RSS feed; if it breaks, the show disappears for subscribers.

Constraint

Hosting access and credentials had to be untangled from the outgoing company before the first new episode could go out.

Fig. D1Migration plan: the feed moves with the show, so listeners and directories notice nothing.

Lead with authority

Decision

A foundation site that positions Neal as the authority for group practice owners from the first visit.

Why

Legal clients choose on credibility before anything else.

Neal T. Goldstein website homepage on desktop
Fig. D2The homepage leads with practice focus and credentials.

One recording, five deliverables

Decision

A repeatable monthly pipeline: each recording becomes a podcast episode, a YouTube episode, LinkedIn article drafts, curated clips and a performance report.

Why

One recording keeps Neal visible on every channel his audience uses.

Constraint

A consistent editorial voice suited to a legal professional, every month.

Neal Goldstein content deliverables
Fig. D3Each recording is repurposed into articles, clips and video for the month ahead.
Sheet CS-04 / Ownership Who did what

My role

I did

Website design and build, Blubrry migration, audio and video editing, LinkedIn articles, clips, monthly reporting

Neal

Recording each episode and the legal expertise behind it

Fig. 04The full page. Hover to scroll through it.