Chinomso Onu
Work / Case study 03 Sheet CS-00 / Cover

Monica Curtis

A seven-page personal brand platform built to grow an audience and a movement.

In short

Problem

Personal brand sites tend to become either a résumé or a sales page; this one had to be both, across seven pages.

My role

Design and development.

Outcome

A brand-consistent, seven-page platform the client edits herself, with lead capture live from day one.

Client

Monica Curtis

Industry

Personal brand, coaching

Role

Design, development

Stack

Figma, hand-built Elementor

Year

2026

Monica Curtis website shown on desktop and mobile
Fig. 00Hero: one brand system, anchored on her signature crimson
Sheet CS-01 / Brief and challenge The problem

Brief and challenge

The brief

Monica Curtis needed a complete online home for her personal brand: a platform to introduce her story, showcase her offers, host the BADE Collective community page and capture leads, all under one identity.

The challenge

Personal brand sites often collapse into either a résumé or a sales page. This one had to do both: build trust with first-time visitors while moving warm audiences toward her programs and community, across seven distinct pages without losing visual consistency.

Sheet CS-02 / Key decisions 3 details

Seven pages, one voice.

Three decisions that shaped the build: what I chose, why, and what it replaced.

One system across seven pages

Decision

A seven-page architecture on a single brand system anchored on her signature crimson.

Why

Seven pages with different jobs still had to read as one person.

Constraint

Monica edits the site herself, so every page is hand-built Elementor with clean structure.

Monica Curtis about page
Fig. D1The about page uses the same crimson system as every other page.

Give the community its own identity

Decision

A dedicated BADE Collective page with its own identity inside the master brand.

Why

The community needed to feel like a place to join, not another sales section.

BADE Collective page on monicacurtis.com
Fig. D2BADE Collective sits inside the master brand but carries its own look.

Capture leads without interrupting

Decision

A timed freebie popup rather than one that fires on arrival.

Why

Visitors see who Monica is before being asked for an email.

Instead of

A popup on page load.

Monica Curtis freebie popup
Fig. D3The freebie popup waits until the visitor has had time to read.
Sheet CS-03 / Outcome Measurement plan

A platform, not just a website.

A complete, brand-consistent platform across seven pages, fully editable by the client, with lead capture built in from day one.

Visit the live site

Measurement plan

This site is new, so instead of a number here is how success will be measured. The baseline is the first 90 days after launch.

  • MetricFreebie sign-ups from the timed popup SourceEmail platform sign-ups WindowMonthly
  • MetricBADE Collective page visits to joins SourceGoogle Analytics 4 and join form WindowMonthly
  • MetricVisits that reach a program page SourceGoogle Analytics 4 WindowMonthly
Sheet CS-04 / Ownership Who did what

My role

I did

Seven-page architecture, design, hand-built Elementor, popup set-up

Monica

Her story, her offers and programs, and her signature crimson

Client comment

Wonderful, you are THE best!!! ...this is the latest and greatest batch of work.
Signed off byMonica Curtis